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ActiveCampaign has always been built to have automations (Active Campaign For Dummies). This is a contrast to a few of the original e-mail marketing platforms that have actually been around for much longer, such as MailChimp and AWeber. Active Campaign For Dummies. Active Campaign For Dummies (Active Campaign For Dummies) – Active Campaign For Dummies. Active Campaign For Dummies. AWeber and MailChimp both have automations, however they are restricted (Active Campaign For Dummies). Restricted automations was among the primary reasons I switched from MailChimp to ActiveCampaign. Active Campaign For Dummies – Active Campaign For Dummies.